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	<title>Comments on: Top Website Conversion Tips</title>
	<atom:link href="http://www.brandingrant.com/website-conversion-tips.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.brandingrant.com/website-conversion-tips.html</link>
	<description>Online Marketing with Robert Kingston</description>
	<pubDate>Fri, 29 Aug 2008 02:19:20 +0000</pubDate>
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		<item>
		<title>By: Michael</title>
		<link>http://www.brandingrant.com/website-conversion-tips.html#comment-284</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Wed, 28 May 2008 02:19:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandingrant.com/?p=98#comment-284</guid>
		<description>thanks alot for the tips m8 :D</description>
		<content:encoded><![CDATA[<p>thanks alot for the tips m8 <img src='http://www.brandingrant.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /></p>
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	<item>
		<title>By: admin</title>
		<link>http://www.brandingrant.com/website-conversion-tips.html#comment-283</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Mon, 26 May 2008 12:26:59 +0000</pubDate>
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		<description>Cool, I'll have to stop by tomorrow.

As for your question, I'd just make sure your metrics measure ROI as its connected to profits - not sales. $1000  in sales with $800 spent in marketing could still mean you're out of pocket, whereas real profit is the real show. 

Also, make sure you measure the source at the POS, a lot of purchases that I'm seeing on one of our sites at the moment are from direct visits but at POS they're claiming they're visitors from search. It's very telling about visitor behavior too.</description>
		<content:encoded><![CDATA[<p>Cool, I&#8217;ll have to stop by tomorrow.</p>
<p>As for your question, I&#8217;d just make sure your metrics measure ROI as its connected to profits - not sales. $1000  in sales with $800 spent in marketing could still mean you&#8217;re out of pocket, whereas real profit is the real show. </p>
<p>Also, make sure you measure the source at the POS, a lot of purchases that I&#8217;m seeing on one of our sites at the moment are from direct visits but at POS they&#8217;re claiming they&#8217;re visitors from search. It&#8217;s very telling about visitor behavior too.</p>
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	<item>
		<title>By: Peter Laurent</title>
		<link>http://www.brandingrant.com/website-conversion-tips.html#comment-282</link>
		<dc:creator>Peter Laurent</dc:creator>
		<pubDate>Mon, 26 May 2008 03:42:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandingrant.com/?p=98#comment-282</guid>
		<description>I spoke a little bit about SEO on my blog recently. What tips do you have for defining metrics to help increasing ROI on web marketing spends?

p.</description>
		<content:encoded><![CDATA[<p>I spoke a little bit about SEO on my blog recently. What tips do you have for defining metrics to help increasing ROI on web marketing spends?</p>
<p>p.</p>
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	<item>
		<title>By: Frank</title>
		<link>http://www.brandingrant.com/website-conversion-tips.html#comment-281</link>
		<dc:creator>Frank</dc:creator>
		<pubDate>Wed, 21 May 2008 11:18:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandingrant.com/?p=98#comment-281</guid>
		<description>good useful tips 
thx</description>
		<content:encoded><![CDATA[<p>good useful tips<br />
thx</p>
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