I made a post on Small Business Branding the other day about my top website conversion tips. Read it here now. Otherwise if you’re lazy and all you want to do is read the main points I’ve listed them below for you.
- Be Clear about What You do - In your ad copy and website
- Receive Ultra Targeted Traffic
- Direct that Traffic to the Right Landing Page
- Direct Visitors’ Focus to the Call To Action
- Use a Professional and Relevant Website Design
- Make the Action Easy and Flexible for the User to Complete
- See What Professionals and Your Competition Are Doing to Convert
- Incentivise Your Call to Action
- Reduce Visitors’ Perceived Risk of the Call to Action
- Make Your Call to Action Appropriate for the traffic You Attract
- Pre-empt your Call to Action in Your Ad or Source Medium
I go into more detail in my post on Small Business Branding, so check it out now if you’re interested in improving your conversion…
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Posted by Robert Kingston on Tuesday, May 13th, 2008 at 2:18 am. Category: Marketing. Comment Feed: RSS 2.0. Leave a Comment below, or a trackback from your site.
good useful tips
thx
Frank
May 21st, 2008
I spoke a little bit about SEO on my blog recently. What tips do you have for defining metrics to help increasing ROI on web marketing spends?
p.
Peter Laurent
May 25th, 2008
Cool, I’ll have to stop by tomorrow.
As for your question, I’d just make sure your metrics measure ROI as its connected to profits - not sales. $1000 in sales with $800 spent in marketing could still mean you’re out of pocket, whereas real profit is the real show.
Also, make sure you measure the source at the POS, a lot of purchases that I’m seeing on one of our sites at the moment are from direct visits but at POS they’re claiming they’re visitors from search. It’s very telling about visitor behavior too.
admin
May 26th, 2008
thanks alot for the tips m8
Michael
May 27th, 2008
Nice tips. Thank you.
Heather
December 6th, 2008