Branding Rant

You may not realise it, but there is a solution to every marketing problem out there.

No matter if you’re selling soap (Will) or online dating advice (another Will), there is a solution to your marketing problems and it’s out there. The solution is very real and it can actualise your dreams and goals with minimum longterm effort. Everyone knows how to find this solution, but only a few successful people ever pursue the solution.

The solution can be found in any country, any circumstances and with anyone you meet. Getting the solution can be extremely difficult but when you know how to find the solution, you can take steps to get a hold of it.

The Solution to Marketing Problems

Alright, I’ll stop teasing you. To find “The Solution”, you need three ingredients:

Knowledge + Wisdom + Creativity = The Winning Idea

Working with people lately, I’ve found that if you can just find that one good idea, it makes all possibilities available to you. When I reviewed the book “Lightning in a Bottle” on Small Business Branding, these three terms were an underlying theme. Only recently however, have I sat and realised that the solution to every problem is exactly what was written in that book.

According to Minter and Reid, you need to first understand the subject which you make ideas for, then you need to develop creative solutions, test them, refine them and execute them - flawlessly.

Thanks to some interesting conversation and some emails back and forth with business strategist, David Bookout, I’ve been refining what I offer to clients. I’m confident I have a good body of knowledge, I’ve formed some hypotheses and now I’m testing them with real clients of mine. I’m still a fair way away from finding my solution but it’s nice to know there is one out there.

So tell me, what solutions are you responsible for?

Even better, what problems are you committed to finding solutions for?