Comments on: Selling My Soul - At A Discount http://www.brandingrant.com/selling-my-soul-at-a-discount.html Online Marketing with Robert Kingston Wed, 03 Dec 2008 21:42:38 +0000 http://wordpress.org/?v=2.6.1 By: Greg Roy http://www.brandingrant.com/selling-my-soul-at-a-discount.html#comment-271 Greg Roy Thu, 08 May 2008 21:00:46 +0000 http://www.bracingyourbrand.com/54/personal-branding/selling-my-soul-at-a-discount.html#comment-271 Great illustration Robert. Discounts do hurt the brand… although I think they only hurt the branding at the startup of a business venture. I don’t think people would freak out too much if Coke went on discount for a month! Well-established brands do just fine! Great illustration Robert. Discounts do hurt the brand… although I think they only hurt the branding at the startup of a business venture. I don’t think people would freak out too much if Coke went on discount for a month! Well-established brands do just fine!

]]> By: Robert Kingston http://www.brandingrant.com/selling-my-soul-at-a-discount.html#comment-189 Robert Kingston Mon, 17 Dec 2007 05:56:39 +0000 http://www.bracingyourbrand.com/54/personal-branding/selling-my-soul-at-a-discount.html#comment-189 Hahaha, that would be good. Being a student, I don't think she could afford that either. Maybe a lay by system would have to do? Thanks for the compliment, Ed. Glad to hear you enjoyed reading my site. PS. I'm looking forward to the response you will get from Sphin and whatnot with your Santa Brand article. I'm about to post that up soon. Hahaha, that would be good. Being a student, I don’t think she could afford that either. Maybe a lay by system would have to do?

Thanks for the compliment, Ed. Glad to hear you enjoyed reading my site.

PS. I’m looking forward to the response you will get from Sphin and whatnot with your Santa Brand article. I’m about to post that up soon.

]]> By: Ed Roach http://www.brandingrant.com/selling-my-soul-at-a-discount.html#comment-190 Ed Roach Mon, 17 Dec 2007 03:58:10 +0000 http://www.bracingyourbrand.com/54/personal-branding/selling-my-soul-at-a-discount.html#comment-190 Rob, A good response to the girl that wanted to purchase your body outright would be to rent it out. Of course there's a name for that. But it sounds like more fun. Nice to hear that Freya's business is doing well. Discounting is a retailing staple. Since it's causing a stir, it's obviously differentiating her - bravo! I don't think discounting is a dirty word at all - it's just how you position it. Your blog looks and reads great Rob. Rob,

A good response to the girl that wanted to purchase your body outright would be to rent it out. Of course there’s a name for that. But it sounds like more fun.

Nice to hear that Freya’s business is doing well. Discounting is a retailing staple. Since it’s causing a stir, it’s obviously differentiating her - bravo!
I don’t think discounting is a dirty word at all - it’s just how you position it.

Your blog looks and reads great Rob.

]]> By: Robert Kingston http://www.brandingrant.com/selling-my-soul-at-a-discount.html#comment-186 Robert Kingston Sun, 04 Nov 2007 09:09:58 +0000 http://www.bracingyourbrand.com/54/personal-branding/selling-my-soul-at-a-discount.html#comment-186 That's a good point, Freya. Glad to hear that's coming along for you... As with anything there is never a technique which works in each situation. It takes mastery to know when to use them strategically. I might post some videos I found to be eye opening over the next few days which talk about that. That’s a good point, Freya.

Glad to hear that’s coming along for you… As with anything there is never a technique which works in each situation. It takes mastery to know when to use them strategically. I might post some videos I found to be eye opening over the next few days which talk about that.

]]> By: Freya Bletsoe http://www.brandingrant.com/selling-my-soul-at-a-discount.html#comment-185 Freya Bletsoe Sun, 04 Nov 2007 08:39:58 +0000 http://www.bracingyourbrand.com/54/personal-branding/selling-my-soul-at-a-discount.html#comment-185 Hey Rob, Got to say whilst on the whole discounting does damage a brand...sometimes it can be a handy tool for increasing a brand's placement especially in a new marketplace. Take us for e.g. We're franchising and it's a new franchise, so we've got to get the brand off the ground all over again. People already know us as Homefinders and know that we find homes and have the "sell for Free" service for home vendors already, but they may not know that we are franchising...so we're selling into a new market. One of the best ways that we've done this is by "discounting" the franchise for a limited period to get new franchisees in the door and get the franchise brand off the ground. The key is that it has been for a limited time only and the way it works means it's a great deal for the franchisee but we don't actually loose any money on the venture, so it's a cleverly structured discount...but it's definatley not damaging the core brand of Homefinder but is instead helping to build our place in a side brand...ie franchising. It's causing a stir and getting us PR that we wouldn't otherwise get...so it's all good! So is discount always a dirty word? Hmm usually yes, but sometimes no! ;-) Freya www.freyabletsoe.com Hey Rob,
Got to say whilst on the whole discounting does damage a brand…sometimes it can be a handy tool for increasing a brand’s placement especially in a new marketplace. Take us for e.g. We’re franchising and it’s a new franchise, so we’ve got to get the brand off the ground all over again. People already know us as Homefinders and know that we find homes and have the “sell for Free” service for home vendors already, but they may not know that we are franchising…so we’re selling into a new market. One of the best ways that we’ve done this is by “discounting” the franchise for a limited period to get new franchisees in the door and get the franchise brand off the ground. The key is that it has been for a limited time only and the way it works means it’s a great deal for the franchisee but we don’t actually loose any money on the venture, so it’s a cleverly structured discount…but it’s definatley not damaging the core brand of Homefinder but is instead helping to build our place in a side brand…ie franchising. It’s causing a stir and getting us PR that we wouldn’t otherwise get…so it’s all good! So is discount always a dirty word? Hmm usually yes, but sometimes no! ;-) Freya
http://www.freyabletsoe.com

]]> By: Robert Kingston http://www.brandingrant.com/selling-my-soul-at-a-discount.html#comment-187 Robert Kingston Thu, 01 Nov 2007 12:00:32 +0000 http://www.bracingyourbrand.com/54/personal-branding/selling-my-soul-at-a-discount.html#comment-187 Hey Pete, Gee you love that Ogilvy guy. I might have to take you up on that recommendation one day and read it. I hear a lot of good things about that book. As for the 9.7% stake of my mind, let's barter :P. Hey Pete,

Gee you love that Ogilvy guy. I might have to take you up on that recommendation one day and read it. I hear a lot of good things about that book.

As for the 9.7% stake of my mind, let’s barter :P.

]]> By: Robert Kingston's real body http://www.brandingrant.com/selling-my-soul-at-a-discount.html#comment-188 Robert Kingston's real body Thu, 01 Nov 2007 07:05:39 +0000 http://www.bracingyourbrand.com/54/personal-branding/selling-my-soul-at-a-discount.html#comment-188 hi rob, im not interested in your body but i would be interesting in a 9.7% stake in your mind. what you are saying reminds me of what David Ogilivy was saying in the famous book "Confessions of an advertisng man" have you by anychance read it? hi rob,

im not interested in your body but i would be interesting in a 9.7% stake in your mind.

what you are saying reminds me of what David Ogilivy was saying in the famous book “Confessions of an advertisng man” have you by anychance read it?

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