Let’s face it, Santa is a brand.
Everyone has developed a special and very unique relationship with the jolly man in the lavish red suit. Depending on whether he thinks you’re naughty or nice, you may have a different experience with Santa.
Regardless of your behaviour this year, he has some great lessons about branding in his sleigh, for you. Branding Expert Ed Roach, has written an amazing article which discusses the main challenges as well as some tips to on how to build/manage your own Santa brand!
The article is a quick and amusing read. You’ll love it.
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Posted by Robert Kingston on Monday, December 17th, 2007 at 5:17 pm. Category: Marketing, News. Comment Feed: RSS 2.0. Leave a Comment below, or a trackback from your site.
An interesting article. Does the brand value still remains?
Seven Shed
December 18th, 2007
I bet it sure does contain a lot of brand value, but as I said - It depends whether everyone’s been naughty or nice. If everyone’s been naughty and Santa doesn’t deliver (value) this year, his brand value will drop.
I think Santa remains strong like any major brand, but he’s probably finding it a little harder to communicate a consistent message through all these new media channels popping up all over the place. You know, such as blogs, vlogs and other social media. Oh well.
Merry Christmas, Seven!
Robert Kingston
December 18th, 2007
The Santa Brand thrives in all of us.
Have a great holiday with family and friends.
Ed Roach
December 20th, 2007