Branding Rant

Online Marketing with Robert Kingston

Subscribe

The Santa Brand

December 17th, 2007

Santa with milk and cookiesLet’s face it, Santa is a brand.

Everyone has developed a special and very unique relationship with the jolly man in the lavish red suit. Depending on whether he thinks you’re naughty or nice, you may have a different experience with Santa.

Regardless of your behaviour this year, he has some great lessons about branding in his sleigh… Continue reading

Alexa Top 10 Most Trafficked SitesThere’s no mistaking that these sites are amazingly valuable sources of traffic and great places to establish relationships with your customers on the internet. You can have the undivided attention of thousands of people, whip them into a frenzy and it doesn’t stop there.

The possibilities for Social Networking sites have spawned some new experts - and they aren’t the ones you… Continue reading

Today I’m going to show you why most people who use affiliate links to get commissions from web hosting sites, will never make any money. This post is brought to you by WebHostingChoice.com.

Web Hosting Choice

The webhosting market is extremely saturated and it’s obviously difficult to compete with all the other affiliate sites… Continue reading

Powweb Sucks

November 30th, 2007

Powweb Sucks - The Sucky Hosting Solution

My site was down (for four days) earlier this week and it’s forced me to switch hosting providers to HostGator. It was a referral from an old school friend of mine, Dimitri Vasdekis who runs a quality headphones store from his home at HeadSonic. Can’t wait to see how it turns out.

As… Continue reading

A while ago, sponsors of MiniRiders approached us regarding the limited search capability of the site’s original search engine.

For those of you familiar with VBulletin, you probably know what I’m talking about. You can only search four letter words (without going to a lot of trouble), the search turns up horribly inaccurate results and it uses a lot of resources on the server.

It wasn’t too long till we decided on… Continue reading

I was recently invited to be a guest author on Freya Bletsoe’s business blog over here. She asked me to write about something pertaining to internet business so I figured it was a good chance to get something off my chest about Google’s stance against paid links.

Basically, I think people are making too big a deal out of the whole issue. When Google slapped some of the big names… Continue reading

People develop relationships with brands, the more they encounter them. Therefore, if your brand is plastered around everywhere, people are set to become familiar with your brand and keep you atop their minds. Sounds good, but how can this be done in the online world?

Well, I’m practicing 3 distinct ways of incorporating brands into the lives of advocates on MiniRiders.com.au and 3GNMedia.com.

1. Provide RSS

With RSS, you can instruct your… Continue reading

Selling My Soul - At A Discount

October 26th, 2007

Today I discovered an interesting example, to a question I commonly get asked about brands, when selling my soul on Facebook.

I’m no religious person, so I listed on my profile that I was selling my soul for $50 (not for real). I got no offers but I did raise some eyebrows. One person who will remain anonymous replied to me “I don’t care about your soul, can I have your… Continue reading

Personal Branding

October 23rd, 2007

Well it looks like I’m ranked highly for personal branding. A while back when I started this blog I thought I’d turn it into a resource about personal branding. Since then, I’ve refined the purpose of this blog to document what I do to run my sites and draw traffic to them. All this means is that the optimisation I initially did on this site for personal branding is finally… Continue reading

Back in Action!

October 22nd, 2007

After a month of inactivity, several links from friends of mine and a few glances at my astonishing 14 daily RSS subscribers, I’ve finally found it in me to pick up where I left.

So, what’s new?

1. 3GNMedia Frontpage
The biggest news has to be the launch of 3GN Media’s new blog frontpage. I can’t take credit for the design but I did make some tweaks where I saw possible. I’ve… Continue reading