Branding Rant

Online Marketing with Robert Kingston

Hot off the Press. I was checking my AdSense Earnings for today and I noticed that Google has suddenly changed it’s FavIcon. Check it out here:

Google Has A New Favicon

This looks to me like Google is trying to send a softer image. Instead of the capitalised ‘G’, the lower case ‘g’ seems a little less imposing and suggests… Continue reading

Website Conversion Call to ActionI made a post on Small Business Branding the other day about my top website conversion tips. Read it here now. Otherwise if you’re lazy and all you want to do is read the main points I’ve listed them below for you.

  • Be Clear about What You do - In your ad copy and website
  • Receive Ultra Targeted Traffic
  • Direct

Building A Cloud PC

May 12th, 2008

I’ve been thinking a lot about applications moving online in the past few months in particular, what has me interested are applications like Google Docs, Zoho, Salesforce and even some Operating systems!

We can run most of our computer’s programs already from the web! This is why I’ve decided to…

Build a Cloud Computer

You see, in the future, if everything is run from the cloud, we won’t need big hefty computers to… Continue reading

Me Too, I’m On Twitter!

April 27th, 2008

Twitter\'s logoI’ve been on twitter for a month and a bit now, I think. So I reckon it’s about time I announced it a little more formally. If you’d like to add me on Twitter, here’s my address:

http://twitter.com/RobKingston

If you’re not on Twitter yet, I seriously recommend that you join now and start interacting with your friends and the great online marketing professionals out there.

For those… Continue reading

Here’s a bit of fun that got sent to me in a forward the other day. These are five of the most funny logos that I’ve seen for a long time. See what you make of them:

This logo is a \ This logo is a 'K' ... I hope?

img class="centered" src="http://www.brandingrant.com/byb/image002.jpg" alt="Obviously this logo wasn\" />
I wonder if these people planned for this logo?… Continue reading

Reinvest your cost savings and add value to build your competitive advantage.Every day exciting new technologies are released to make our jobs easier, improve efficiency or cut costs.

Whether it’s the ease of a one-click WordPress install, the diminishing cost of buying a new computer or the endless stream of performance tweaks that help us improve our efficiency, there is always things out there to save our time… Continue reading

Yesterday I decided to make the move to WordPress 2.5 on my personal online journal - a highly coveted personal journal, largely unknown to even my CLOSEST friends.

Unfortunately at the time, I was uploading a configuration file (wp-admin.php for you WordPress geeks) to my site and I just so happened to drop the config file into the wrong directory. HUGE MISTAKE. Upon doing so, I redirected ALL traffic from www.BracingYourBrand.com… Continue reading

Google Owns An SEO Company?

March 13th, 2008

Over at TechCrunch, they have reported that along with Google’s acquisition of Doubleclick, they have also acquired an SEO company - Double Click Performics.

Google’s New SEO Company, Perfomics, Came With the DoubleClick Acquisition

TechCrunch pointed out the obvious, that Google’s ownership of an SEO company represents a conflict of interests, but that’s not my only concern. I bet Google will look into the processes and clients… Continue reading

Page Rank 3While browsing sites that I manage and have managed in the past, I noticed a little bit of Green in my toolbar that wasn’t meant to be there.

Back last year, Google removed the PageRank numbers off sites that they suspected were selling links. They were cracking down on people who were manipulating search results by buying links to boost their rankings artificially. This pissed… Continue reading

Heavy Clickers Account for 50 Percent of Click-Throughs on Online Display AdvertisingThanks to WhyDoWork.com, I came across a study by Comscore which has found that most click-throughs come from heavy clickers, representing just six percent of the online population.

I’ve always been skeptical of the types of users more likely to click on ads but this is just amazing. Read this:

…heavy clickers skew towards Internet users between… Continue reading