Branding Rant

Ed Roach of the Branding Experts in Canada has released the world’s first true do-it-yourself brand building kit.

It’s appropriately named DIY Brand Builder. I haven’t seen inside yet but I’ve known Ed and followed his articles for over a year now. From what I’ve seen of Ed’s work, it’s safe to say you will learn a lot in this program.

DIY Brand Builder aside, I think it’s amazingly important to become a brand expert on your own brand. I’ve had a bit of a crisis of late where I’ve had to define my core capabilities, define my USP, core promises and the unique relationships that I hold with people I work with. Understanding branding has helped me a good deal - without that I would be months or years behind. I still have a fair bit to work on but the clarity I have from defining my brand has helped immensely.

I’ve also witnessed the strength of a growing personal brand: Yaro Starak. I manned his help desk and often answer sales questions. From what I’ve encountered, his customers have a lot of trust in his capabilities as a teacher for profitable blogging. Without having a strong brand to back him up, I’m sure my job would have been made much more difficult.

Having yourself as your own brand manager gives you a lot of flexibility and control over your marketing and branding. If you were to hire an expert every time you had to re-brand, you would spend a fortune and they may not necessarily know the intricacies of your business.

If you’re lost as to your brand’s essence, I would checkout Ed’s DIY Brand Builder. Else, in the long run, you could be leaving a lot of money on the table.