Bracing Your Brand

Online Marketing and SEM with Robert Kingston from Brisbane

Me Too, I’m On Twitter!

April 27th, 2008

Twitter\'s logoI’ve been on twitter for a month and a bit now, I think. So I reckon it’s about time I announced it a little more formally. If you’d like to add me on Twitter, here’s my address:

http://twitter.com/RobKingston

If you’re… Continue reading

Surely this logo was intended to be a joke.

Here are some nasty logos that I recieved in a forward the other day. I figured they deserve to be shared and to get a little publicity. Enjoy! Continue reading

Reinvest your cost savings and add value to build your competitive advantage.Every day exciting new technologies are released to make our jobs easier, improve efficiency or cut costs.

Whether it’s the ease of a one-click WordPress install, the diminishing cost of buying a new computer or the endless stream of performance tweaks that help us improve our efficiency, there is always things out there to save our time. The way I see it, there are two things that you can do with these savings… Continue reading

Yesterday I decided to make the move to WordPress 2.5 on my personal online journal – a highly coveted personal journal, largely unknown to even my CLOSEST friends.

Unfortunately at the time, I was uploading a configuration file (wp-admin.php for you WordPress geeks) to my site and I just so happened to drop the config file into the wrong directory. HUGE MISTAKE. Upon doing so, I redirected ALL traffic from www.BracingYourBrand.com… Continue reading

Google Owns An SEO Company?

March 13th, 2008

Over at TechCrunch, they have reported that along with Google’s acquisition of Doubleclick, they have also acquired an SEO company – Double Click Performics.

Google’s New SEO Company, Perfomics, Came With the DoubleClick Acquisition

TechCrunch pointed out the obvious, that Google’s ownership of an SEO company represents a conflict of interests, but that’s not my only concern. I bet Google will look into the processes and clients… Continue reading

Today, when browsing some sites I manage(d), I noticed that one site whose Page Rank was taken, due to selling links, was suddenly back at a PR3.

Page Rank 3For those who don’t know – Google recently hid the Page Rank figures for sites who they suspected were selling links to manipulate search results. 3GN Media was one of those sites but despite not falling for Google’s play, we kept our link selling policy.

So, what happened here? I have some thoughts… Continue reading

Heavy Clickers Account for 50 Percent of Click-Throughs on Online Display AdvertisingA new study reveals that just six percent of online users are clicking most online display ads. According to Comscore, Tacoda and StarCom USA, they’re not the best bunch to have clicking through, either.

Have a read to find out why you may not want to use CTR when buying online ads and what Heavy Clickers are typically like. Continue reading